UK Advertising Industry launches new rules for tackling greenwash.—reliability high.
"The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) today released a major update of the codes of practice that govern the sector and determine which adverts are deemed unacceptable. Included for the first time is an environmental claims section in the broadcast code that reflects the requirements already in force in the radio and non-broadcast code. There are also updates to the non-broadcast code to introduce an additional explicit rule to prevent marketers from exaggerating the environmental benefits of their products. ... The new codes will come into effect on September 1 this year. They state that advertisers must ensure that all environmental claims must be clear to consumers and all absolute claims must be backed by a 'high level of substantiation'." See BusinessGreen.

NREL Opens Detailed Solar Info to the Web.—reliability high.
"The National Renewable Energy Lab (NREL) launched an interactive website that shows exactly where solar installations are being installed, how big they are, how much they cost and how fast the industry is booming." See Sustainable Business News. Access the resource here. [Cool. There are 245 installations near HaraBara's zipcode]

IPL goes green.—reliability high.
"Tipped to become the single largest environmental awareness campaign in the Indian subcontinent, Batting for the Environment is a partnership between the IPL and the United Nations Environment Programme (UNEP). Led by UNEP Goodwill Ambassador Sachin Tendulkar, team captains from the Deccan Chargers to the Kolkata Knight Riders will make a Green Pledge to save the planet at the opening ceremony. The IPL will encourage recycling and carpooling, and call on fans to take an active part in helping to green the league." From the IPL site. [The IPL series is like two weeks of Super Bowls in a market of a billion people. Although this campaign is pretty unambitious it will raise awareness of green issues. Indian public attitudes are in some ways years behind.]